Thomas L. Cox Executive Director RapidIO® Trade Association

Biography

Tom Cox is the Executive Director for the RapidIO® Trade Association, where he is responsible for the future direction of the association, working with The Steering Committee, The Technical Working Group, Marketing Working Group and other groups within the association to lead RapidIO technology development and market penetration. With nearly 30 years of experience in engineering, marketing and strategy, focusing on interconnects and standards, his expertise and industry relationships will prove invaluable as RapidIO technology continues to penetrate the telecommunications, and embedded markets.

Mr. Cox earned a reputation in the industry as an interconnect expert, both from a technical and market perspective based on his knowledge of systems, applications, and chips, as well as his vast experience in both industry associations and market-leading corporations. Most recently he was with Tundra Semiconductor as director of strategy where he worked to ensure the company’s strategic vision was achieved through interaction with partners and strategic customers, participation in SIGs and trade associations, and through market research.

Prior to that Mr. Cox spent five years with IBM Microelectronics in strategic marketing where he had full responsibility for the PCI product line. He has held executive and engineering positions with ATI Technologies Inc., LSI Logic Corporation of Canada, Inc., Litton Systems Canada, and Philips Electronics Canada. While working with ATI, Mr. Cox was a founding member of the PCI SIG. He has served on numerous other industry workgroups including PICMG, VITA VME, and NPF workgroups, bringing vital insight and strong relationships to the RapidIO Trade Association.

Throughout his years, Mr. Cox has participated in numerous industry expert panel discussions, presented at conferences, worked with RapidIO Trade Association member training events, written technical papers, and assisted with the RapidIO book, RapidIO: The Embedded System Interconnect.

Mr. Cox completed the four year Advanced Technical OSSD program at Winona Secondary School in Winona, Ontario, Canada. In addition, he pursued advance training in mathematics and electrical and computer engineering through the University of Southern California, Los Angeles (UCLA), Humber College in Rexdale and Mohawk College in Hamilton, both in Ontario, Canada and completed the Technologist course as well as the Electrical and Computer Engineering Technician course.